Digital instrument upgrade solution for agricultural machinery instrument navigation equipment manufacturers

Customer Background
Facing the growing global demand for intelligent equipment, high readability of operation interfaces, and all-weather reliability, a leading international manufacturer of agricultural and construction machinery urgently needs to upgrade its existing dashboard display system. Its core pain points include: poor readability of traditional display screens under strong outdoor light, a narrow operating temperature range that cannot adapt to extreme operating environments, and outdated interface protocols that make integration with new-generation sensors and data systems difficult.

Solutions and product applications
In response to the aforementioned challenges, we recommended and successfully deployed a customized dashboard assembly based on the ‌TXW123006S0-KK bar display module. The specific application of this solution is as follows:

Core advantage matching:
Ultimate outdoor visibility: Thanks to the high brightness of 600nits and IPS wide-viewing angle technology, the new generation of instruments can maintain clear and sharp images under various strong light and multi-angle observation conditions, significantly enhancing the driver's operational convenience and safety.

Excellent environmental tolerance: This module supports a wide operating temperature range from -20°C to +70°C and a storage temperature range from -30°C to +80°C, perfectly adapting to the demanding operation and parking needs of agricultural machinery and construction vehicles in different climates around the world.

Prospective technology integration: The adoption of MIPI high-speed interface facilitates high-speed data transmission within the device, while the integrated IIC touch interface and ILITEK ILI2511 touch chip provide a solid foundation for customers to achieve smooth and precise touch interaction, enhancing the overall intelligence and technological feel of the device.

Deployment scenarios and value:
The display assembly has been successfully applied to the navigation instruments of high-end agricultural machinery (such as large harvesters and tractors) and the cockpit information terminals of construction vehicles (such as loaders and excavators) under the customer's brand.

Enhancing user experience: The larger 12.3-inch display screen, coupled with a resolution of 720*1920, enables the simultaneous display of multiple data such as navigation maps, device operating parameters, diagnostic information, and more, all in higher definition, achieving multi-purpose functionality on a single screen.

High reliability design: Through the G+G (glass cover + glass sensor) touch technology, the screen surface possesses high strength and scratch resistance, making it suitable for complex working conditions such as industrial mining and agriculture.

Cost-effectiveness: The assembly offers a significant price advantage when purchased in bulk, providing customers with a highly competitive comprehensive cost control solution while maintaining high performance for their products.

Project achievements and customer feedback
By adopting the customized display solution of TXW123006S0-KK, the customer achieved a landmark upgrade for their product line.
Achievement: After the launch of the new product in high-end markets such as North America and Northern Europe, its high-definition and highly reliable meters have received widespread praise from professional users and the media, becoming a prominent highlight in the market promotion of customer equipment.
Customer evaluation: "This display module has fundamentally solved our visualization challenges in extreme environments. Its excellent performance and stable supply are key to our successful launch of a new generation of intelligent cockpits."

Case Summary
This case verifies the applicability of the TXW123006S0-KK display module in the field of high reliability and high performance requirements. It is not only a simple realization of technical indicators, but also a successful example of solving practical problems for users and enhancing the market competitiveness of terminal products.