High-definition round screen enhances the smart beauty mirror, creating an interactive experience

Customer case: TXW700197T0 HD round screen powers the upgrade of smart beauty makeup mirror, creating an immersive interactive experience

Customer background:
Customer A is a cutting-edge brand specializing in innovations for smart home and personal care devices. They plan to launch a "smart beauty mirror" targeting the mid-to-high-end market, which requires a display module that integrates high resolution, high brightness, and touch compatibility to enable functions such as virtual makeup testing, skin quality analysis, and interactive tutorials.

Project Challenges:
The display area should be a square screen, matching the mirror design, with high resolution requirements to ensure clear and detailed virtual makeup trial images;
The product is used in dressing scenes and needs to maintain visibility in high-light environments (such as by the window or next to a makeup lamp);
Compact structure, requiring ultra-thin and narrow frame design, facilitating embedding behind the mirror surface;
It is required to support MIPI interface, adapt to the existing Android motherboard solution of the customer, and shorten the development cycle.

Solution:
We recommended the TXW700197T0 7-inch high-definition round screen to our client, which perfectly meets the project requirements:
With a high resolution of 1080×1080, the picture is exquisite, the colors are true to life, and the virtual makeup trial effect is realistic;
With a high brightness of 600nits, it can clearly display content even in strong light environments;
IPS full-view technology ensures no color cast when users look at themselves in the mirror from different angles;
MIPI 40PIN standard interface, seamlessly compatible with customers' existing motherboards, with zero development threshold;
With an ultra-thin design (just 5.26mm thick), it easily fits into the mirror structure, achieving "invisible" integration;
Operating temperature: -20~+70°C, adaptable to various indoor environments, with strong stability.

Project achievements:
The smart beauty mirror crafted by our client based on TXW700197T0 has been successfully mass-produced, with the first batch of 5K units being sold out upon launch. User feedback highlights the module's "stunning picture quality", "sensitive touch control", and "strong sense of mirror integration". This product not only elevates the brand's technological appeal but also significantly boosts the average transaction value and user loyalty. Our client has recognized us as a core display solution provider and plans to extend the use of TXW700197T0 to the new product category of "smart anime figurines".

Customer evaluation:
"TXW700197T0 is the visual core of our entire project. Its image quality and stability far exceed our expectations, helping us quickly achieve product differentiation. Your technical support and delivery efficiency also put us at ease.". ”

-- Customer A Product Manager Kevin